• Custom Research
• Retail & Technology
• Resource Optimisation Centre

Retail & Technology

Retail and Technology Division of the GfK Group is specialized in monitoring of over 300 product groups belonging to several categories of durable goods: IT, telecommunications, electronics and appliances, entertainment, photo or DIY.
Retail and Technology is monitoring the Retail sales of Technical goods at end retail prices to end consumers.

Globalization has been a key factor that led to our success in monitoring of durable goods. GfK Retail and Technology is a Global leader in monitoring of durable goods and has subsidiaries and offices in over 70 countries. We provide to our clients reporting in a uniform format in all these countries and the possibility of data aggregation from several countries in a single report.

For more information, you can access our specialized site at GfK RT www.gfkrt.com.

GfK Retail and Technology in Bulgaria
Retail and Technology Division was established within the GfK Bulgaria at the end of 2004 and started effectively to dispatch market reports from the beginning of 2005.

We cover the monitoring of sales of electronic products (brown goods), Digital Still Cameras, mobile phones and IT, Small and Major domestic appliances. We provide our reports on a monthly basis.

The methods of collection of sales data, developed by us are the following: 

* in electronic format from big chain stores;

* manual audit on paper – from a representative sample of independent stores or stores that are part of smaller chains with regional importance.

Types of reports and analyses

Reports provided to customers include:

- Size of the market in volume and value;
- Market structure according to the most important characteristics of products;
- Market structure in distribution channels;
- Market structure in terms of price;
- Market structure on brand or model level of the product.

Monitored sectors:

Major Domestic Appliances: washing machines, refrigerators, freezers, cookers / ovens, washer driers, hobs;

Small Domestic Appliances: vacuum cleaners and  air conditioners;

Brown goods: Color TV, Flat TV (plasma, LCD, projection), DVD players / recorders, Home Audio systems, portable MP3 players, video cameras;

 Digital Still Cameras;

 Mobile phones;

 IT: Computers (desktops, notebooks, servers), monitors, printers, multifunctional devices.