• Consumer Experiences
• Consumer Choices
• Resource Optimisation Centre

Mobility - Tourism

Are you looking for information about modern lifestyles, the preferences, needs and desires of your clients? Do you want to know where people go on vacation nowadays? And what they expect as guests when they get there? Then you have landed in absolutely the right place with us! We know what it is that makes the client of tomorrow tick! We will be delighted to support you and provide the advice you need in the successful development of marketing campaigns and help you to establish and deepen your relationships with your clients.

In line with your ideas and desires, we will develop ad hoc studies which are designed to answer your questions. And of course they will be exclusive and tailor made to provide you with the information you really need.

Our portfolio covers the following areas

• Assessments of the attractiveness of destinations and cities/towns
• Guest typologies
• Image Analysis
• Customer satisfaction analyses ››
• Brand recognition assessments ››
• Brand and advertising tracking ››
• Market segmentation
• Market positioning
• Mystery Shopping ››
• Potential analyses
• Price threshold analyses ››
• Quality control
• Regional development plans
• Travel combinations
• Travel preferences and motives (short haul, long haul, day trips)
• Sport and tourism patterns
• Tourism affinities
• Vacation planning studies
• Advertising material tests
• Target group segmentation

 

As an alternative to individual studies, we are also able to offer you the opportunity to participate in our representative personal multi-topic survey, the Omnibus ››.

Our Omnibus survey is carried out at fixed intervals and is designed so that you can be provided with representative results as quickly as possible. You can find the dates here ››.

Our services range from the delivery of raw data, tables and charts right through to Fact Based Consultancy ››.