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Telecoms & IT

Many years of experience

Our experience in the telecommunications sector dates back to the early days of mobile telephones. The competition has changed dramatically since then and the demands in the current fiercely competitive market for information gathering are very different from those set in the infancy of mobile telephony.

 

International Trends in the Telecom and IT Markets

• Mobility is one of the primary targets
• The blending together of voice, data and applications
• Technologies which reduce both complexity and costs top the wish-lists from the companies
• Brands have become key drivers for success in the market
• Competition from the Emerging Markets set ever-increasing demands on companies

 

GfK services

• Target group analysis
• Typology/Segmentation
• Customer satisfaction and customer loyalty
• Innovation studies
• Tracking of changing behaviour patterns (Churn Management)
• B2B studies
• Employee satisfaction studies