Who are they? What are their values, attitudes, behaviour patterns? What aspects of this influence their decisions to buy? How can they be reached successfully?
The areas of their life are the focus of GfK Bulgaria’s Social Research activities:
Other focus: employee surveys and employment market research.
Miroslava Georgieva
Head of
Research Division
+359-2-930-86-20
miroslava.georgieva@gfk.com