Social Research

Learn more about your target groups!

Who are they? What are their values, attitudes, behaviour patterns? What aspects of this influence their decisions to buy? How can they be reached successfully?

 

The areas of their life are the focus of GfK Bulgaria’s Social Research activities:

  • work and career
  • family
  • leisure activities
  • sport activities
  • art and culture
  • values, desires, world views

Other focus: employee surveys and employment market research.

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Contact

Miroslava Georgieva Miroslava Georgieva
Head of
Research Division
+359-2-930-86-20
miroslava.georgieva@gfk.com