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HealthCare

Not just a database: a complete solution-orientated consultancy

For more than 8 years, GfK Bulgaria has been carrying out research in the pharmacological and health care sectors and is the only institute in Bulgaria to have a specialised business unit, whose staff are concerned exclusively with themes which are centred on health questions.

Our Philosophy

• Pharma Know-how ››
• Full-service care ››
• Solution-orientated implementation of the whole range of study methods ››
• Present in all associated sectors ››
• Present in all Eastern European countries ››
• Use of the newest research methods ››

 

Our range of research covers the full range of services ›› in modern pharmaceutical market research for all aspects of pharmaceutical market research ››. As well as ad hoc studies which are product-specific, we carry out in-house projects on health-related topics ››

However broad the range of decisions which you have to make on a day-to-day basis, it is matched by the scope of the content covered by the research projects in the health care sector ››.

We can deliver results on these and many other aspects of the pharmaceutical market from our wide repertoire of quantitative and qualitative survey methodologies:

 

Multinational studies

Markets are growing ever closer together. Pharmaceutical companies operate not only on an international basis but, increasingly, also globally. With more than 100 associated partners we are able to offer you the possibility of carrying out projects concerning all sorts of marketing questions in more than 100 countries all over the world both efficiently and to a unified quality standard.

Worldwide networks and co-operations which work well are a decisive factor in carrying out international projects successfully.

GfK Bulgaria HealthCare Team has an excellent relationship with GfK subsidiaries in GfK Group and especially with the partners from the CEE countries ››.