• Consumer Experiences
• Consumer Choices
• Resource Optimisation Centre

Energy

Better information in the energy market
Reliable – accurate – individual – directly implementable

Wholesale clients and private end-users

GfK Bulgaria carries out surveys related to energy market both among B2B segment and the private sector.

New opportunities resulting from better information

Customer satisfaction, client segmentation, loyalty and recommendation are important survey themes, above all in the private sector (households in Bulgaria), where the concept of competition is not yet commonly used.

Means by which GfK assures that better information for lasting success for you include:

• Market structure analyses (provision of goods, use of services)
• Market potential analyses for products and services
• Market segmentation, identification of target groups
• Customer satisfaction surveys
• Optimisation of prices and tariffs
• Optimisation of products and services
• Assessment of awareness, analysis of competitors image
• Testing and assessment of success of communication measures
• Employee surveys