Chips, Croissants and Snacks in-home consumption trends
The snacks, chips and croissants are one of the product categories with prevailing out-of-home consumption. Although in 2009 in terms of total FMCG there is a switching trend from out-of-home to in-home consumption, for the yearly period until March 2010 the Bulgarian households decrease the consumption of these three categories in their homes.
The chips, croissants and snacks have a similar profile of consumption. In the period April 2009 – March 2010 there is a trend to a decreasing number of buyers and a decreasing frequency of purchase which explains the decreasing categories’ value in terms of in-home consumption.
The minimarkets are the most preferred outlet type which contributes to 50% of the categories in value. The supermarkets hold the second biggest share – 21% in value for the chips and snacks categories and 24% for the croissants. The discounters keep on increasing their significance for the three categories – for the period April 2009 – March 2010 they are represented by 12% in value within the chips category and 9% within the croissants and snacks categories.
