2nd GfK Bulgaria Financial Marketing Research Conference has had a great success
Around 100 delegates from 60 financial institutions and media met at Hotel Hilton Sofia on 28th October 2008.
The second Financial Marketing Conference organized by GfK Bulgaria was hosted in Hotel Hilton Sofia. Using innovative techniques is the way of answering market challenges and the key to create a competitive advantage. That is the reason for GfK to organize the second financial market research conference.
Financial marketing research as well as marketing research in general provides essential answers to questions at key stages in the marketing process. Underlining the GfK philosophy of sharing information and best practice, the GfK experts from GfK Bulgaria, GfK Ukraine and GfK Praha - responsible for financial marketing research presented results from continuous surveys and GfK branded tools which help drive the business forward. The main topic of the conference was to introduce the management and the marketing experts from the financial sector to some of the GfK effective practices and innovative tools which are proved its usefulness for more detailed research of the market and its consumers.
In a series of papers presented by GfK Bulgaria and guest speakers from GfK Ukraine, GfK Praha and client side – Bulgarski Imoti and TT Ins the conference aimed to share experience and expertise, and stimulate discussion and debate. Around 100 delegates from 60 companies attended the conference and listened to the following presentations:
Welcome address/ Overview of GfK Bulgaria
Svetoslav Slavov, Managing Director GfK Bulgaria
Current trends on the Bulgarian financial market
Antonia Gogova, Research Manager, GfK Bulgaria
Pre-test of banking services concepts with GfK HILCA
Iryna Ippolitova, Senior Researcher – Finance, GfK Ukraine
CRM – the key to satisfied and loyal customers
Hristo Sharkov, Sales Manager, Bulgarski Imoti Insurance Company
Tihomir Stanev, General Manager, TT Ins
"Look before you leap” via GfK Ad Creator
Miroslava Georgieva, Division Manager Custom Research, GfK Bulgaria
GfK Octopus - New On-line Reporting Platform
How can GfK Octopus help to Financial Research Reporting?
Prokop Eremias, CEE On-line Reporting Director
Financial marketing researches provided from GfK Bulgaria are elaborated with specific research tools, owned by GfK Group. Thanks to them and the experts working with this market, GfK Bulgaria provides effective research decisions for its clients on the financial market.
Antonia Gogova
Research Manager, GfK Bulgaria
Antonia.gogova@gfk.com
