• Digital at GfK
• Purchasing Power Index
• Concepts & Products
• Market Structures
• Brand & Communication
• Market Launch
• Price
  • Identify Price Expectations
  • Establish Price Sensitivity
  • Checking Pricing Alternatives
  • Price Simulation and Optimization
• Psychologic Market Research
• Satisfaction & Loyalty

Exploit Price Ranges – The GfK Solution to Price Optimization

 

Price is emerging increasingly as a driver when it comes to choosing products and brands. But have you determined the optimum price for your product/range?
At a very early stage of product development, we can help you determine the price that fits your product while fully exploiting what your target group is willing to pay for such a product.

Which price strategies should you implement for certain ranges and how can you increase profit as well as sales? For these pricing issues, we use tried and tested, creative methods on your behalf. These can be integrated into other tests or analyzed in specific market research projects.
We select the ideal method for your project from a broad portfolio, or adjust our methods to your circumstances. Use our method expertise for your pricing decisions.

Your issues:

Identify Price Expectations	You have not yet decided on the pricing of your new product and would initially like to find out how consumers position the new product in terms of competitors’ price.
Establish Price Sensitivity	You want to define a price range which your target group will find acceptable.
Check Pricing Alternatives	You already have a clear idea of where you want to position your product in terms of pricing and now wish to determine which pricing alternative would achieve the highest purchasing intention.
Price Simulation and Optimization	You wish to optimize the prices of products in your portfolio, or quantify the impact of competitor responses on your sales and profit.