Market Launch – Knowing beforehand what will work.
It is better to know exactly what the potential of certain marketing decisions is and be able to assess these than go by gut feeling.
GfK MarketingLab® offers a range of test markets, which can be used to check the market potential of marketing measures before their actual implementation.
GfK MarketingLab® tests product innovations as well as innovative marketing prior to market launch:
- What gain does the overall marketing strategy produce?
- What penetration rate does the new product achieve?
- Are consumers happy with the new product?
- Which groups of consumers buy my innovation?
- Which packaging option is the most successful?
- Which variants are more popular?
- Category Management: placement strategies and POS research
- What is the optimum price?
