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GfK Bulgaria - Market Research Institute

GfK Bulgaria is a leading company in the field of market research in Bulgaria that offers to its clients a full set of marketing and sociological instruments. We provide information services for clients from industry, retail and service sector, which they use for their marketing to existing and potential clients as well as to distinguish themselves from the competition. The quality and innovation are the driving forces of our activities...

GfK News:

GfK wins new media research contracts in Central and Eastern Europe

15. Декември 2011 - GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia. more >>

Marketing researches in the area of the financial market – 4th GfK Bulgaria Conference

November 08, 2011 - 4th GfK Financial Market Research Conference focused its clients look into the future – and more specifically - what the future clients will be. Around 70 delegates from financial institutions and media met at Arena Di Serdika Hotel Sofia on 3rd of November 2011. Companies in the field of services and particularly in the financial sector got the opportunity to expand their knowledge for today’s customer, in order to be more successful and competitive. more >>

SHAPE THE FUTURE

October 20, 2011 - SHAPE THE FUTURE Fourth financial market research conference of GfK Bulgaria GfK Bulgaria, Market Research Institute is holding a Financial Market Research Conference in Sofia on November 3rd, 2011. more >>

Escalating crisis having an impact on Europe

October 18, 2011 - Findings of the GfK Consumer Climate Europe survey for the third quarter of 2011 Nuremberg, October 18, 2011 – Faced with the ongoing debate about a Greek bailout and the worsening debt crisis in France and Italy, European consumers are noticeably unsettled once again. This is one of the findings of the GfK Consumer Climate Europe survey which provides an overview of the development of economic, price and income expectations and willingness to buy among consumers in Austria, Bulgaria, the Czech Republic, France, Germany, Greece, Italy, Poland, Portugal, Romania, Spain and the UK. These 12 countries account for around 80% of the total population of the 27 EU member states. more >>

Consumer Confidence Index – Bulgaria September 2011

October 10, 2011 - Consumer confidence index indicators – Bulgaria September 2011 The indicators forming consumer confidence index points growth in the last month and reach the level of – 34. Last month data show that the index measuring the common trust in economical growth increases with 4 points and reaches its level from December 2010 and January 2011. The good thing is that this is the seventh month when the data show a positive tendency in country’s development. more >>

Third European Quality of Life Survey

October 10, 2011 - Between 26.09.2011 and 28.11.2011, Eurofound with the cooperation of GfK Bulgaria is conducting its Third European Quality of Life Survey. more >>

Hopes of economic recovery in Europe

July 18, 2011 - In many European Union countries, consumer sentiment is improving for the first time since the financial and economic crisis, even though the discussions on the Greek rescue package are still creating a great deal of uncertainty. This is one of the findings of the GfK Consumer Climate Europe survey, which provides an overview of the development of economic, price and income expectations and willingness to buy of consumers in Austria, Bulgaria, the Czech Republic, France, Germany, Greece, Italy, Poland, Romania, Spain and the UK. These 11 countries account for around 80% of the total population of the 27 EU member states. more >>

International brain drain: workers looking overseas for a better job in some key markets

June 23, 2011 - Countries still reeling from the global recession could be set to become employment ‘ghost towns’ as more than a quarter of workers say they are willing to move overseas to find a better job – according to GfK International Employee Study, a new international report from GfK Custom Research. more >>

A Disengaged Generation: Young workers disengaged by pressures of work worldwide

May 26, 2011 - Young workers around the world are lacking in engagement with their employers and are the most affected by perceived pressures at work, posing long-term retention and management problems for companies and countries, a new GfK study of has found. The study, conducted among more than 30,000 employees in 29 countries by GfK Custom Research, a global market research agency, finds a labor market polarized between disillusioned 18-29-year-olds and their older, possibly more resigned, counterparts. more >>

Inflation and sovereign debt rein in economic upturn in Europe

April 21, 2011 - Results of GfK EURO Climate for the first quarter of 2011 European consumer sentiment is currently being driven primarily by rising inflation and high sovereign debt. With the GfK EURO Climate, for the first time GfK is providing an overview relating to expectations on the development of the economy, inflation and income as well as propensity to buy in Austria, Bulgaria, the Czech Republic, France, Germany, Great Britain, Italy, Poland, Rumania and Spain. These ten countries make up approximately 80% of the population in the 27 EU countries. more >>

The Dream of Superwomen and Supermen

March 09, 2011 - A Painstaking Business...Taking Stock for International Women’s Day 2011. Women want real men (as traditionally represented), men want gentle but dishy women, and both sexes want plenty of emotional support from their opposite numbers. The concept that women should not only have their place in the kitchen but also belong amongst the leading positions is quite able to achieve support from the majority nowadays, but the topic of its reconciliation with the mother role continues to give rise to a degree of ambivalence amongst both men and women. more >>

GfK Online Monitor 4th Quarter 2010

January 14, 2011 - Yet again, internet use by Austrians has increased in 2010: 77% of over-14 year olds use the Internet. Even if the extremely dynamic developments in internet use seen in the early years of the internet are a thing of the past, the use of the internet still continues to increase year on year. Over the last 5 years this increase has amounted to 16%. more >>

Consumer Confidence Index October 2010

November 17, 2010 - Slight increase in consumer confidence among Bulgarians Results from Consumer Confidence Index survey for October 2010 During the previous month all the index’s indicators are rising. The bigger increase was observed in the evaluation of the economical situation in the country which, despite of traditionally low levels, has a growth of 5 points. These are the results of GfK Bulgaria survey – Consumer confidence index – October 2010. more >>

Private labels in dynamics

October 29, 2010 - The penetration of the first hard discounters in Bulgaria significantly influences the private labels segment. With a value share of 2,7% year-on-year in 2008 , in 2009 it reaches 4,5%. That was caused mainly by the opening of the first hard discounters Penny Market and Plus in the fourth quarter of the last year – each of the key accounts has more than 20 stores in the end of 2009. Along with that, the operating on the Bulgarian market leading retailers continue their expansion policy which results in a strong private labels share increase in the first half of 2010 (5,4% in value). more >>

Condiments consumption in dynamics

October 29, 2010 - In the first half of 2010 the condiments reach 69% of the Bulgarian households. Almost 90% of them are consumers of dehydrated condiments which is the biggest segment within the category. The seasonings attract 26% of the households and the fixes – 14% for the same period. The dehydrated condiments consumers represent predominantly the older age groups (85% of the segment in value are registered from the consumers aged 40 and above years) and live in the smaller communities (with less than 50 000 inhabitants). The socio-demographic profile of the seasonings and fixes consumers comprises to a greater extent the younger aged and living in the bigger counties households. more >>

Dynamics of consumption within the softeners category

August 31, 2010 - Following the total FMCG dynamics, within the softeners category there is a significant growth of the discount channels share – Kaufland (as a soft discounters), Penny and Plus. For the first half of 2010 they hold 17% value share, compared to 11% share for the corresponding period a year ago. At the same time the share of the supermarkets and hypermarkets increases by 2% - for the period January-June 2010 they are represented by ¼ of the overall category expenditures. The small grocery shops still represent the biggest share (40% for the first half of 2010) but there is a decline trend and the households change their shopping patterns towards the modern trade. That explains the more intensive category shoppers – they buy more volume at lower average prices compared to the same period a year ago. more >>

Consumer Confidence Index June 2010

July 22, 2010 - Consumer Confidence Index is an instrument that registers and tracks the changes in the consumer climate. European Commission uses this survey method as a part of indicators’ package for monitoring and evaluation of the economic situation in the European Union countries as well as in the applicant state’s economies. more >>

Shower gels dynamics of consumption

July 15, 2010 - There is not a significant consumption dynamics within the Personal care and cosmetics product basket for the yearly period until March 2009 compared to the corresponding period a year ago-the basket increases by 2% in volume and declines by 0,1% in value. Decreased purchase intensity is observed in the last quarter of 2009 and the first quarter of 2010. more >> 

Chips, Croissants and Snacks in-home consumption trends

July 15, 2010 - The snacks, chips and croissants are one of the product categories with prevailing out-of-home consumption. Although in 2009 in terms of total FMCG there is a switching trend from out-of-home to in-home consumption, for the yearly period until March 2010 the Bulgarian households decrease the consumption of these three categories in their homes more >>

In search of the digital consumer

June 28, 2010 - Around 300 marketing experts attend GfK Research Summit. How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. “The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts. more >> 

Firefighters appreciably more popular

June 17, 2010 - International GfK survey on the extent to which citizens trust various professional groups and organizations Firefighters enjoy the highest levels of trust internationally. The clergy and marketing specialists have suffered a considerable deterioration in their reputation, and trust in politicians has also fallen once again. Conversely, the reputation of the police and judges has improved significantly. Bankers have also seen a slight recovery in their image at international level. These are the findings of the “GfK Trust Index 2010”, which has been conducted by GfK Custom Research in 19 countries. more >>

Unemployment is Europe’s greatest challenge

June 14, 2010 - The findings of the "Challenges of Europe 2010” survey carried out by the GfK Association The situation on the job market remains of the greatest concern, not only to Germans, but to Europeans in general. Compared with the previous year, the degree of concern has even risen slightly. In 8 out of the 11 countries surveyed, unemployment was the most frequently mentioned issue. Next, some way behind, come price and purchasing power development, and worries about economic stability. Although concerns about the economic climate have dropped back, nevertheless, this is still an issue which comes third on the list of European anxieties. Out of all the Europeans, Germans worry the most and although Germans are currently a little less anxious about the economic situation, the subject still comes in at No.2 on the list of major concerns. more >>

Cold Drinks Sesonality

June 11, 2010 - The consumption within the Cold Drinks category is one of the most influenced by the seasonal factor. In 2009, compared to 2008, the category shrinks by 2,1% in volume, driven by the decreased frequency of buying. However, the whole category increases by 1,7% in value year-on-year, caused by the higher average prices (+4%) more >> 

Retail Report 2009

Retail Report 2009 is a syndicated report that covers the retail market in Bulgaria. Some of the topics it provides profound information on are: an overview of the Bulgarian economy; channels distribution nationwide with an accent on the main players; private labels; characteristics of the Bulgarian consumer in terms of loyalty to the different outlet formats, purchasing habits etc. Download Retail Report 2009 (pdf, 1931KB)

Trends in household’s FMCG consumption during first quarter of 2010

June 01, 2010 - Following the dynamics of the household FMCG consumption which after the middle of 2009 have shown negative tendency compared the same period of 2008 in the Q1 of 2010 another decrease of 0.6% has been registered. During the same period the National Statistics registered slight increase of the consumer prices opposite to the levels at the end of 2009. more >>

Consumer Confidence Index April 2010

May 18, 2010 - Consumer Confidence Index is an instrument that registers and tracks the changes in the consumer climate. European Commission uses this survey method as a part of indicators’ package for monitoring and evaluation of the economic situation in the European Union countries as well as in the applicant state’s economies. more >>

GfK invests in research for digital media

May 12, 2010 - With an investment in SirValUse Consulting, the market leader in user experience consulting, and nurago, one of the most innovative suppliers of technology for digital brand, media and usability research worldwide, GfK is further expanding its digital strategy. SirValUse Consulting was founded in May 2000 and is now Europe’s largest consulting company in the area of user experience and usability. SirValUse investigates and optimizes the user friendliness, utility value and design of websites, software, consumer electronics, mobile applications, mobile devices and industrial manufacturing technology. nurago, which is still a young company, is now one of the leading suppliers of technology for digital brand, media and usability research. more >>

Financial Risk Types in CEE: Anxious Savers are dominating the market

February 05, 2010 - The fact that the so-called "anxious savers” are the largest segment in all CEE countries shows what a central role security plays. Anxious savers very much prefer to put something by for a rainy day and on the other hand do not like to take out loans. Generally they spend money only to a minor extent and rather hesitantly on consumer goods. This behavior reflects the need for security, which is generally evident in the whole of CEE. more >>

Contact

GfK Bulgaria
47A, Tsarigradsko Shosse Blvd, 2nd floor
Sofia 1124, Bulgaria
Tel. +359 2 930 86 00
Fax +359 2 930 86 86
E-Mail: info.bulgaria@gfk.com

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