GfK Bulgaria - Market Research Institute

GfK Bulgaria is a leading company in the field of market research in Bulgaria that offers to its clients a full set of marketing and sociological instruments. We provide information services for clients from industry, retail and service sector, which they use for their marketing to existing and potential clients as well as to distinguish themselves from the competition. The quality and innovation are the driving forces of our activities...

GfK News:

Consumer Confidence Index June 2010

July 22, 2010 - Consumer Confidence Index is an instrument that registers and tracks the changes in the consumer climate. European Commission uses this survey method as a part of indicators’ package for monitoring and evaluation of the economic situation in the European Union countries as well as in the applicant state’s economies. more >>

Shower gels dynamics of consumption

July 15, 2010 - There is not a significant consumption dynamics within the Personal care and cosmetics product basket for the yearly period until March 2009 compared to the corresponding period a year ago-the basket increases by 2% in volume and declines by 0,1% in value. Decreased purchase intensity is observed in the last quarter of 2009 and the first quarter of 2010. more >> 

Chips, Croissants and Snacks in-home consumption trends

July 15, 2010 - The snacks, chips and croissants are one of the product categories with prevailing out-of-home consumption. Although in 2009 in terms of total FMCG there is a switching trend from out-of-home to in-home consumption, for the yearly period until March 2010 the Bulgarian households decrease the consumption of these three categories in their homes more >>

In search of the digital consumer

June 28, 2010 - Around 300 marketing experts attend GfK Research Summit. How do companies reach their customers in the digital age? An international GfK conference dealt with this very question. “The Digital Connected Consumer” was the topic of this year’s GfK Research Summit, which was held in Vienna in mid-June and attended by around 300 marketing experts. more >> 

Firefighters appreciably more popular

June 17, 2010 - International GfK survey on the extent to which citizens trust various professional groups and organizations Firefighters enjoy the highest levels of trust internationally. The clergy and marketing specialists have suffered a considerable deterioration in their reputation, and trust in politicians has also fallen once again. Conversely, the reputation of the police and judges has improved significantly. Bankers have also seen a slight recovery in their image at international level. These are the findings of the “GfK Trust Index 2010”, which has been conducted by GfK Custom Research in 19 countries. more >>

Unemployment is Europe’s greatest challenge

June 14, 2010 - The findings of the "Challenges of Europe 2010” survey carried out by the GfK Association The situation on the job market remains of the greatest concern, not only to Germans, but to Europeans in general. Compared with the previous year, the degree of concern has even risen slightly. In 8 out of the 11 countries surveyed, unemployment was the most frequently mentioned issue. Next, some way behind, come price and purchasing power development, and worries about economic stability. Although concerns about the economic climate have dropped back, nevertheless, this is still an issue which comes third on the list of European anxieties. Out of all the Europeans, Germans worry the most and although Germans are currently a little less anxious about the economic situation, the subject still comes in at No.2 on the list of major concerns. more >>

Cold Drinks Sesonality

June 11, 2010 - The consumption within the Cold Drinks category is one of the most influenced by the seasonal factor. In 2009, compared to 2008, the category shrinks by 2,1% in volume, driven by the decreased frequency of buying. However, the whole category increases by 1,7% in value year-on-year, caused by the higher average prices (+4%) more >> 

Retail Report 2009

Retail Report 2009 is a syndicated report that covers the retail market in Bulgaria. Some of the topics it provides profound information on are: an overview of the Bulgarian economy; channels distribution nationwide with an accent on the main players; private labels; characteristics of the Bulgarian consumer in terms of loyalty to the different outlet formats, purchasing habits etc. Download Retail Report 2009 (pdf, 1931KB)

Trends in household’s FMCG consumption during first quarter of 2010

June 01, 2010 - Following the dynamics of the household FMCG consumption which after the middle of 2009 have shown negative tendency compared the same period of 2008 in the Q1 of 2010 another decrease of 0.6% has been registered. During the same period the National Statistics registered slight increase of the consumer prices opposite to the levels at the end of 2009. more >>

Consumer Confidence Index April 2010

May 18, 2010 - Consumer Confidence Index is an instrument that registers and tracks the changes in the consumer climate. European Commission uses this survey method as a part of indicators’ package for monitoring and evaluation of the economic situation in the European Union countries as well as in the applicant state’s economies. more >>

GfK invests in research for digital media

May 12, 2010 - With an investment in SirValUse Consulting, the market leader in user experience consulting, and nurago, one of the most innovative suppliers of technology for digital brand, media and usability research worldwide, GfK is further expanding its digital strategy. SirValUse Consulting was founded in May 2000 and is now Europe’s largest consulting company in the area of user experience and usability. SirValUse investigates and optimizes the user friendliness, utility value and design of websites, software, consumer electronics, mobile applications, mobile devices and industrial manufacturing technology. nurago, which is still a young company, is now one of the leading suppliers of technology for digital brand, media and usability research. more >>

Financial Risk Types in CEE: Anxious Savers are dominating the market

February 05, 2010 - The fact that the so-called "anxious savers” are the largest segment in all CEE countries shows what a central role security plays. Anxious savers very much prefer to put something by for a rainy day and on the other hand do not like to take out loans. Generally they spend money only to a minor extent and rather hesitantly on consumer goods. This behavior reflects the need for security, which is generally evident in the whole of CEE. more >>