GfK Bulgaria - Market Research Institute

GfK Bulgaria is a leading company in the field of market research in Bulgaria that offers to its clients a full set of marketing and sociological instruments. We provide information services for clients from industry, retail and service sector, which they use for their marketing to existing and potential clients as well as to distinguish themselves from the competition. The quality and innovation are the driving forces of our activities...

GfK News:

How Do You Say "Xtreme Shopper" in Bulgarian?

April 24, 2013 - How do you say "Xtreme Shopper" in Bulgarian – that will probably become a relevant question for Bulgarian retailers too. 12% of the active adult users of the internet in Bulgaria already belong to the new Xtreme Shoppers segment, says Futurebuy, a global GfK survey. Among the 14 countries covered by the survey the greatest share of "Xtreme shoppers” is to be found in China and South Korea, and the smallest – in the Czech Republic and Belgium. more >>

European financial crisis appears to have bottomed out

February 11, 2013 - Europe is stuck in recession. However, experts believe that the crisis may have reached its lowest point in autumn last year. Consumers also seem to think it is now feasible that there will be an economic upswing at the end of 2013, possibly even earlier in some countries. In line with this, economic and income expectations increased slightly again in most of Europe, albeit still remaining at an extremely low level. In contrast, willingness to buy dropped in most countries at the end of the year as many consumers are generally suffering the effects of falling income, raised taxes and high unemployment. These are findings of the GfK Consumer Climate Europe and USA survey, which provides an overview of the development of economic and income expectations and willingness to buy among consumers in 12 European countries and the USA. more >>

GfK tests new standard for global SMA

January 18, 2013 - GfK has successfully established consistent standards for their truly global and integrated Social Media Analysis (SMA) offer, thus addressing a long unmet need of marketers. Dr. Ralph Wirth, a global innovation and digital specialist within GfK, said, "International marketing experts are often frustrated by the fact that there are hardly any truly global offerings in the field of social media analysis. This situation forces them to work with several different providers, which complicates the aggregation of results and the extraction of global insights”. more >>

Insurances, low involvement product with a high potential

November 26, 2012 - Since the year 2000 GfK continuously monitors the development of the CEE markets in the banking and insurance sector. With the start of the crisis 2008 the banking sector was face with several negative developments in CEE region. But what about the insurances? Have they also been affected by this crisis in the same way we could see for the banks? more >>

Is there a future for fast moving consumer goods on the internet in Bulgaria?

November 08, 2012 -Yes, there is, despite the fact that all of us like to see, touch and smell what we buy especially if we are going to put it on the table for dinner. A recent GfK study focuses on the readiness of the active internet users in Bulgaria to shop fast moving consumer goods online. more >> 

European consumers do not expect rapid eco-nomic recovery

October 16, 2012 - Findings of the GfK Consumer Climate Europe and USA for the third quarter of 2012 Nuremberg, 16 October 2012 – In the summer months, the European Union (EU) struggled with new sources of uncertainty. First, the interest rates for Spanish and Italian bonds shot up. Second, it was unclear for some time whether Germany would have to leave the European Stability Mechanism (ESM) bailout fund due to a complaint before the Federal Constitutional Court. Finally, many European countries con-tinued to see a movement towards recession. Accordingly, consumers have reacted with increased uncertainty throughout Europe. The indica-tor values for economic and income expectations as well as willingness to buy have fallen quite considerably in almost all countries in the survey. These are findings of the GfK Consumer Climate Europe and USA survey, which provides an overview of the development of economic and income expectations and willingness to buy among consumers in 12 European countries and the USA. more >>

Gusty Economic Times in the CEE Region fueled by various ingredients

September 25, 2012 - Since the year 2000 GfK continuously monitors the development of the CEE markets in the banking and insurance sector. After the start of the crisis around 2008 market figures showed a severe drop but regained strength as of 2010; with the latest economic developments in whole Europe and the increasing debt crisis of several states, experts expected to see another breakdown – but things could develop differently… more >>

Escalation of banking crisis dampens economic development in Europe

July 26, 2012 - The European financial crisis has escalated again in the second quar-ter. Consumers’ assessments of the future of their economy and in-come as well as their willingness to make major purchases vary de-pending on the extent to which specific countries are affected by this development. Accordingly, a low mood among the population is par-ticularly prevalent in the crisis countries Greece, Spain and Italy. These are findings of the GfK Consumer Climate Europe and USA survey, which provides an overview of the development of economic and in-come expectations and willingness to buy among consumers in 12 European countries and the USA. more >>

GfK integrates Global Brand and Consumer Experience practice

June 19, 2012 - Helen Zeitoun to lead integration of brand, communication, sa-tisfaction and loyalty research GfK, one of the world’s largest market research organizations, today announced the formation of a new global practice to help marketing professionals better understand and proac-tively manage the dynamics of any consumer experience with their brands. more >>

Weak growth is influencing European consumers

April 20, 2012 - Findings of the GfK Consumer Climate Europe survey for the first quarter of 2012 In the past few months, EU countries have demonstrated very varied economic data. Citizens of the individual countries evaluate the eco-nomic situation in their country and their own personal situation ac-cordingly. These are the findings of the GfK Consumer Climate Europe survey which provides an overview of the development of economic and income expectations and willingness to buy among consumers in Austria, Bulgaria, the Czech Republic, France, Germany, Greece, Italy, Poland, Portugal, Romania, Spain and the UK. These 12 countries account for around 80% of the total population of the 27 EU member states more >>

GfK wins new media research contracts in Central and Eastern Europe

15. Декември 2011 - GfK has further cemented its status as a competent, reliable media research partner with six new contracts in Central and Eastern Europe. It will now be delivering audience measurement data for a range of media in Romania, the Ukraine, Belarus and Russia. more >>

Marketing researches in the area of the financial market – 4th GfK Bulgaria Conference

November 08, 2011 - 4th GfK Financial Market Research Conference focused its clients look into the future – and more specifically - what the future clients will be. Around 70 delegates from financial institutions and media met at Arena Di Serdika Hotel Sofia on 3rd of November 2011. Companies in the field of services and particularly in the financial sector got the opportunity to expand their knowledge for today’s customer, in order to be more successful and competitive. more >>

SHAPE THE FUTURE

October 20, 2011 - SHAPE THE FUTURE Fourth financial market research conference of GfK Bulgaria GfK Bulgaria, Market Research Institute is holding a Financial Market Research Conference in Sofia on November 3rd, 2011. more >>

Escalating crisis having an impact on Europe

October 18, 2011 - Findings of the GfK Consumer Climate Europe survey for the third quarter of 2011 Nuremberg, October 18, 2011 – Faced with the ongoing debate about a Greek bailout and the worsening debt crisis in France and Italy, European consumers are noticeably unsettled once again. This is one of the findings of the GfK Consumer Climate Europe survey which provides an overview of the development of economic, price and income expectations and willingness to buy among consumers in Austria, Bulgaria, the Czech Republic, France, Germany, Greece, Italy, Poland, Portugal, Romania, Spain and the UK. These 12 countries account for around 80% of the total population of the 27 EU member states. more >>

Consumer Confidence Index – Bulgaria September 2011

October 10, 2011 - Consumer confidence index indicators – Bulgaria September 2011 The indicators forming consumer confidence index points growth in the last month and reach the level of – 34. Last month data show that the index measuring the common trust in economical growth increases with 4 points and reaches its level from December 2010 and January 2011. The good thing is that this is the seventh month when the data show a positive tendency in country’s development. more >>

Third European Quality of Life Survey

October 10, 2011 - Between 26.09.2011 and 28.11.2011, Eurofound with the cooperation of GfK Bulgaria is conducting its Third European Quality of Life Survey. more >>

Hopes of economic recovery in Europe

July 18, 2011 - In many European Union countries, consumer sentiment is improving for the first time since the financial and economic crisis, even though the discussions on the Greek rescue package are still creating a great deal of uncertainty. This is one of the findings of the GfK Consumer Climate Europe survey, which provides an overview of the development of economic, price and income expectations and willingness to buy of consumers in Austria, Bulgaria, the Czech Republic, France, Germany, Greece, Italy, Poland, Romania, Spain and the UK. These 11 countries account for around 80% of the total population of the 27 EU member states. more >>

International brain drain: workers looking overseas for a better job in some key markets

June 23, 2011 - Countries still reeling from the global recession could be set to become employment ‘ghost towns’ as more than a quarter of workers say they are willing to move overseas to find a better job – according to GfK International Employee Study, a new international report from GfK Custom Research. more >>

A Disengaged Generation: Young workers disengaged by pressures of work worldwide

May 26, 2011 - Young workers around the world are lacking in engagement with their employers and are the most affected by perceived pressures at work, posing long-term retention and management problems for companies and countries, a new GfK study of has found. The study, conducted among more than 30,000 employees in 29 countries by GfK Custom Research, a global market research agency, finds a labor market polarized between disillusioned 18-29-year-olds and their older, possibly more resigned, counterparts. more >>

Inflation and sovereign debt rein in economic upturn in Europe

April 21, 2011 - Results of GfK EURO Climate for the first quarter of 2011 European consumer sentiment is currently being driven primarily by rising inflation and high sovereign debt. With the GfK EURO Climate, for the first time GfK is providing an overview relating to expectations on the development of the economy, inflation and income as well as propensity to buy in Austria, Bulgaria, the Czech Republic, France, Germany, Great Britain, Italy, Poland, Rumania and Spain. These ten countries make up approximately 80% of the population in the 27 EU countries. more >>

The Dream of Superwomen and Supermen

March 09, 2011 - A Painstaking Business...Taking Stock for International Women’s Day 2011. Women want real men (as traditionally represented), men want gentle but dishy women, and both sexes want plenty of emotional support from their opposite numbers. The concept that women should not only have their place in the kitchen but also belong amongst the leading positions is quite able to achieve support from the majority nowadays, but the topic of its reconciliation with the mother role continues to give rise to a degree of ambivalence amongst both men and women. more >>

GfK Online Monitor 4th Quarter 2010

January 14, 2011 - Yet again, internet use by Austrians has increased in 2010: 77% of over-14 year olds use the Internet. Even if the extremely dynamic developments in internet use seen in the early years of the internet are a thing of the past, the use of the internet still continues to increase year on year. Over the last 5 years this increase has amounted to 16%. more >>