Knowledge visualization
Consumer Trends in the Age of Retailization
Consumer Trends in the Age of Retailization Presentation Download (pdf, 4,5MB)
Shaping Тhe Future: Brand / Consumer Interaction
On June 4th, 2009 GfK Bulgaria celebrated the 15th Anniversary of its establishment with a conference whose topic was "Shaping Тhe Future: Brand / Consumer Interaction”.
Detail presentations:
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GfK Bulgaria – 15th anniversary (636 KB, pdf)
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Homo Globalis – Global Consumer Trends 2009. Survival of the Fittest (2.25 MB ,pdf)
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HOMO MOBILIS – The Changing Mode (2.55 MB, pdf)
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What GfK Bulgaria Stands For (1.19 MB, pdf)
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HOMO LUDENS: (Bulgarian Consumer) in Search of
Indulgence (1.45 MB, pdf) -
HOMO SANUS: In Pursuit of Well-being (4.03 MB, pdf)
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HOMO RATIONALIS Looking for the Best Deal (3.42 MB, pdf)
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HOMO COGNITOR – Realising Potential (3.71 MB, pdf)
