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CAWI
Computer Assisted Web Interviewing

• Offline-recruitment via representative studies – no self-recruitment
• Representative for Internet users in Bulgaria

 

Advantages of computer assisted interviewing techniques

• Reliable and complete data input
• Automatic adoption of responses or brands from earlier questions
• Automatic filtering
• Avoidance of positioning effects by standardized rotation and randomization of items
• Automatic plausibility checks
• Possible for respondent to complete the questionnaire themselves – guarantee of anonymity
• Efficient monitoring and control possible – automatic control of sample and quotas
• Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
• Data is available immediately 
• Possible to integrate logos/pictures/commercials.