CATI
Computer assisted Telephone Interview

• Central CATI studio in Sofia
• "Transparent fieldwork” – the client has the opportunity to participate at any time in the interview briefing or the execution of the telephone interviews
• Тrained interviewers
• Constant supervision

Advantages of computer assisted interviewing techniques

• Reliable and complete data input
• Automatic filtering
• Avoidance of positioning effects by standardized rotation and randomization of items
• Automatic plausibility checks
• Possible for respondent to complete the questionnaire themselves – guarantee of anonymity
• Efficient monitoring and control possible – automatic control of sample and quotas
• Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
• Data is available immediately
• Possible to integrate logos/pictures/commercials.

Contact CATI

Miroslava Georgieva
Head of
Research Division
+359-2-930-86-20
miroslava.georgieva@gfk.com